Getting Repeat Sales

Some companies sell and sell. But in the age of recession, the ones who can survive the longest are the ones who achieve repeat sales, rather than by selling once and trying to attract new customers each time. During these financially turbulent times, the value of repeat business is emphasized as people stop buying, and businesses have to rely on their existing loyal customers. To make sure you have such a set to r

Sales is the very definition of Darwin’s Law of Survival: it’s every man and business for himself. In this deadly and never-ending race, sales numbers are the metric by which your business’ life is measured. While it’s unrealistic to always have an upward arrow in monthly sales reports, there are ways by which you can increase the chances of having it point up instead of down. Use your stron

Selling something to people can be easy or difficult. It is at its easiest when they know what they want and the salesman has little more to do than to cue up the order and collect the payment. It is at its hardest when the customer does not know what he wants and has trouble deciding between the available options, perhaps putting forward objections in an attempt to secure a more favorable price or deal. In such ca

It should come as no surprise that technology should be a major part of your business. You can use technology to increase communication, increase effectiveness, increase efficiency, increase productivity, and to increase volume. Have you ever considered that by using technology you will be able to dramatically increase your sales numbers? It really does not matter what time of business you operate. You can use tech

Repeat sales are the mark of an entrepreneur, notably because it takes effort to drive sales in once but even more effort to keep them coming in. If a business is to survive repeat sales are necessary as they make up most business bottom lines. Repeat sales rely on marketing logic, customer satisfaction and the delivery of a deal. Marketing logic is the most complex of repeat sales logic; it requires knowing the cu

The best way to build repeat sales is to believe in the product, stand behind the product and insure customer satisfaction. Making a lot of one time sales in the first month might work to turn a quick buck, but in the long run it can ruin careers and reputations, if even one customer is dissatisfied. Follow up promptly after the order Appropriate Follow-up does not mean spamming people. The most appreciated time to

Building good relationships with customers is easiest in a single location store. In the old days when customers walked into small town storefronts and spoke to the owner of the shop personally it was easy to build a relationship. Customers and business owners became friends. They participated in community activities together, and often attended the same church or belonged to the same organizations. In those days r